EWG VERIFIED™: A New Standard for Your Health

Think all products are safe? Think again.

Most products on the market today are made with chemicals that were introduced several decades ago. Since then, scientists have found that many of these chemicals are related to cancer, asthma, birth defects and fertility problems. Some of these chemicals are in products we use every single day - our shampoo, our soap, our furniture, our mattresses. In many cases, manufacturers don't even have to list their ingredients on their packages or websites, so there's no way for you to know what you're really getting.

Since 1993, the Environmental Working Group has tracked chemical safety, and has called out bad chemicals and the companies that use them. We are the go-to resource for parents and consumers nationwide when it comes to choosing better products for their health and their homes. And we are proud of our role.

But enough is enough.


We started EWG VERIFIED™ to drive companies to create healthier, safer products. We know there are companies that are concerned about rising cancer rates. Or about fertility challenges becoming increasingly common. Or about allergies impacting more of our young ones.

EWG VERIFIED™ recognizes products that meet EWG's strictest standards for your health. This means none of EWG's chemicals of concern. This means full transparency. This means a mark you can trust. It means EWG approved.

Our ultimate goal is for all products on the market to be free from harmful chemicals, so that everyone's purchasing decisions can finally be stress free.

The New Standard

When you see the EWG VERIFIED™ mark on a product, you will know that the product meets EWG's strictest criteria for transparency and health. When you see the mark, you can be confident that the product:

  • Avoids EWG's ingredients of concern

    Products cannot contain any ingredients on EWG's "Unacceptable" list, meaning ingredients with health, ecotoxicity and/or contamination concerns.

  • Provides full transparency

    Must meet EWG’s standards for ingredient disclosure on the label, provide full transparency to EWG, including fragrance ingredients.

  • Uses good manufacturing practices

    Product manufacturers must develop and follow current good manufacturing practices to further ensure the safety of their products.

Thank you for bringing awareness to this important topic. It's a shame how many harmful ingredients there are in our everyday products."


The EWG VERIFIED™ Difference

There are other marks on the market, but none like EWG VERIFIED™. It's the only mark backed by EWG's reputation, scientific rigor and 14 years of experience in product evaluations - evaluations that you already count on and that are recognized worldwide. Our team of scientists - toxicologists, chemists and epidemiologists - scrutinizes every product so you can be sure that a product bearing the EWG VERIFIED™ symbol meets our strictest standards. And most importantly, EWG VERIFIED™ is 100 percent transparent about our criteria and our evaluations. You know exactly what we're looking for in products because we tell you.

Our Goals for You

Our goal is to make it as easy as possible for someone to find products that are better for their health.

  • 1

    Look for the mark.

  • 2

    Trust that it’s backed by over two decades of science from EWG.

  • 3

    Vote with your dollar and help us demand stricter regulations on toxic chemicals in the marketplace.

EWG VERIFIED™ stands for trust.

We are committed to ensuring that every product bearing our mark meets EWG's strictest standards. We have reviewed every product and can guarantee they are free of EWG's chemicals of concern. Full transparency is our promise.

EWG VERIFIED™ is a new standard for your health.

EWG VERIFIED™ is taking EWG's Skin Deep® ratings one step further - to help move the market, and help you make easy and informed purchasing decisions. EWG's new mark tells you which products meet our strictest criteria."