The Environmental Working Group just helped the world's largest consumer company reinvent a 1971 shampoo. Has the long-time industry gadfly become a de facto regulator?”


Built for Better - For You: Icons will highlight more nutritious products or those that meet independent and authoritative standards that recognize products made without specific materials or ingredients customers may not want. From foods like meats and fresh produce to everyday essentials like detergents and cosmetics, Built for Better – For You recognizes several standards focused on personal well-being, including: Great for You, EWG Verified, Standard 100 by OEKO-TEX, made without parabens and more.”


Herbal Essence is introducing two new bio:Renew sulfate-free shampoos and conditioners that are Environmental Working Group (EWG) verified and coming to a drugstore near you. So, expect to hear the same types of satisfied shouts of yes! from conscientious consumers standing in beauty aisles reading their fully transparent ingredient labels beginning in January 2019.”

Well + Good

[Walmart] has said that increasing the number of beauty products that are certified by the Environmental Working Group, a cosmetics-ingredient watchdog agency, is a priority for the company. This is a seismic shift....”


The Environmental Working Group - The non profit verifies a wide range of products after determining they do not contain certain chemicals, and are safe and healthy to use.”

USA Today

The consumer goods giant’s patronage of the Environmental Working Group’s ‘EWG Verified’ program could be a case of “If you can’t beat them, join them.” P&G says the mark will serve to reassure consumers that the Herbal Essences products meet the clean beauty standards of “very tough critics.””

The Rose Sheet

This is my favorite EWG VERIFIED deodorant I’ve found thus far. As EWG VERIFIED, the deodorant meets the Environmental Working Group’s standards of manufacturing, ingredients, and more.”


It may soon be easier for shoppers to find beauty products without toxic chemicals. The Environmental Working Group nonprofit launched a new label this month called EWG Verified, which certifies personal care products as free from chemicals of concern.”

The Guardian

The Environmental Working Group (EWG) has announced the launch of the EWG Verified program, designed to recognize the crème de la (face) crème of healthy personal care products. Until now, the non-profit’s Skin Deep Cosmetics Database has been the go-to resource for label translation—products in the database are assigned a color rating and a points score (with 1–2 being the best) based on how safe the ingredients on their packages are. (For the color rating, green would be the least sketchy.)”

Well + Good

As much as we love saving the world and our skin from harsh ingredients and products, memorizing that ever-expanding list of gibberish-sounding ingredients can be way too much to keep up with. But thankfully the Environmental Working Group (EWG) just expanded its list of okayed products (!!!), so our trips to the cosmetics aisle will go a little bit more smoothly from here on out.”

Cafe Mom

The updated policy includes new goals for Walmart to restrict over 2,700 harmful chemicals in household products by 2022, increase transparency of ingredients globally, and encourage suppliers to certify their products to credible third-party standards such as EWG (Environmental Working Group) Verified and EPA Safer Choice.”

Public Now

Among the newest certifications is from the Environmental Working Group (EWG), known by healthy-beauty aficionados for its popular Skin Deep database that rates chemical additives for safety and toxicity. It recently launched its own EWG Verified label, with its presence indicating the absence of toxic ingredients. So far 118 products — including those from brands Beautycounter, Just the Goods, Rejuva Minerals, and Biossance — have passed the assessment by turning over ingredients affidavits and paying fees ranging from $200 to several thousand dollars. To make the cut, products must have not one of more than 2,700 “unacceptable” chemical additives, many of which are commonly used in everything from skin lotions to lipsticks. (Biossance has also just this week released its own blacklist of more than 2,000 ingredients you’ll never see in their products, challenging other brands to do the same.)”


Nneka Leiba, EWG’s deputy director of research says that, to her knowledge, there is no organization specifically monitoring the safety of independent, ‘green’ products. EWG recently launched its own voluntary certification program, EWG Verified, to meet consumer demand for safe, natural personal care products, and smaller producers have been among the first to sign up.”

The Stir

The Environmental Working Group, an activist organization, has launched a verification seal for personal care products intended to help consumers avoid toxic chemicals and contaminants that it says are commonly found in cosmetics.”

Chemical & Engineering News

In October, the Environmental Working Group, a prominent research and advocacy organization based in Washington, D.C., launched a similar label, called EWG Verified, targeting personal care products.”

Fair Warning

The Environmental Working Group has extended its Skin Deep database into an official certification process and accompanying logo. What we put on our bodies is just as important as what goes into our bodies, but we don’t pay it nearly as much attention. Many people spend time and money eating cleanly, while ignoring the countless personal care products crowding bathroom shelves, showers, and makeup bags that are loaded with harmful, often carcinogenic, chemicals.”


SEALS YOU CAN TRUST: EWG VERIFIED™ Complies with EWG's strict criteria (their site lists deets) for product safety and labeling.”


Environmental Working Group Tuesday launched “EWG VERIFIED: For Your Health,” a new verification program to give consumers a quick and easy way to find shampoos, makeup, toothpaste and other personal care products that don’t contain any toxic or potentially harmful chemicals.”

Palm Beach Post

The good news: As more consumers stop and smell the roses, companies are creating plant-based products that lend a beautiful scent—with no secret chemicals. And although current cosmetics laws don’t require companies to be transparent about what’s in fragrance, a new verification from the Environmental Working Group (EWG) encourages brands to rise to the occasion. The "EWG Verified: For Your Health" seal leverages the EWG’s Skin Deep Cosmetics Database safety ratings and requires companies to fully disclose ingredient lists. “We are particularly happy to see the unveiling of fragrance in these standards,” says Cynthia Barstow, executive director of nonprofit Protect Our Breasts. “So many chemicals are found in that single proprietary recipe.””

Delicious Living

Some newer, cosmetic-specific certifications have potential to become industry leaders for healthy standards: The National Safety Foundation has one, as well as the Environmental Working Group. Keep an eye on this arena as it develops over the next couple of years. Reprinted by True Viral News.”


EWG VERIFIED takes Environmental Working Group’s widely used Skin Deep cosmetics and personal care rating system one step further. Approved companies must avoid ingredients flagged for potential health concerns, fully disclose their ingredients to consumers, ensure that their products are adequately preserved and free of contaminants, and follow good manufacturing practices. That's all to say that to be authorized to use the EWG Verified mark, a company must meet rigorous criteria. EWG Verified beauty brands include the likes of Beautycounter, Mychelle Dermaceuticals, and Sally B’s Skin Yummies.”

Rodale's Organic Life

White & Elm uses minimal and organic ingredients, and also participates in the Environmental Working Group's EWG Verified program which has strict standards for green beauty. So you know what's in your skin care.”


“So when you’re walking around Target, or Whole Foods or Walmart, looking for safe, chemical-free products that have been checked for transparency, hazardous ingredients and for GMPs [Good Manufacturing Practices], look for the EWG VERIFIED mark,” Jocelyn Lyle, the EWG’s vice president of development, told EcoWatch.”

Eco Watch

If your goals for 2017 include moving toward greener, less toxic beauty products — which is likely, since a recent survey found that half of American women are leaning towards more natural salves and makeup — then you may want to take a peek at the Environmental Working Group‘s updated EWG Verified database, which lists products that are considered toxin-free.”