The Environmental Working Group just helped the world's largest consumer company reinvent a 1971 shampoo. Has the long-time industry gadfly become a de facto regulator?”
Built for Better - For You: Icons will highlight more nutritious products or those that meet independent and authoritative standards that recognize products made without specific materials or ingredients customers may not want. From foods like meats and fresh produce to everyday essentials like detergents and cosmetics, Built for Better – For You recognizes several standards focused on personal well-being, including: Great for You, EWG Verified, Standard 100 by OEKO-TEX, made without parabens and more.”
Herbal Essence is introducing two new bio:Renew sulfate-free shampoos and conditioners that are Environmental Working Group (EWG) verified and coming to a drugstore near you. So, expect to hear the same types of satisfied shouts of yes! from conscientious consumers standing in beauty aisles reading their fully transparent ingredient labels beginning in January 2019.”
The consumer goods giant’s patronage of the Environmental Working Group’s ‘EWG Verified’ program could be a case of “If you can’t beat them, join them.” P&G says the mark will serve to reassure consumers that the Herbal Essences products meet the clean beauty standards of “very tough critics.””
This is my favorite EWG VERIFIED deodorant I’ve found thus far. As EWG VERIFIED, the deodorant meets the Environmental Working Group’s standards of manufacturing, ingredients, and more.”
It may soon be easier for shoppers to find beauty products without toxic chemicals. The Environmental Working Group nonprofit launched a new label this month called EWG Verified, which certifies personal care products as free from chemicals of concern.”
The Environmental Working Group (EWG) has announced the launch of the EWG Verified program, designed to recognize the crème de la (face) crème of healthy personal care products. Until now, the non-profit’s Skin Deep Cosmetics Database has been the go-to resource for label translation—products in the database are assigned a color rating and a points score (with 1–2 being the best) based on how safe the ingredients on their packages are. (For the color rating, green would be the least sketchy.)”
As much as we love saving the world and our skin from harsh ingredients and products, memorizing that ever-expanding list of gibberish-sounding ingredients can be way too much to keep up with. But thankfully the Environmental Working Group (EWG) just expanded its list of okayed products (!!!), so our trips to the cosmetics aisle will go a little bit more smoothly from here on out.”
The Environmental Working Group has extended its Skin Deep database into an official certification process and accompanying logo. What we put on our bodies is just as important as what goes into our bodies, but we don’t pay it nearly as much attention. Many people spend time and money eating cleanly, while ignoring the countless personal care products crowding bathroom shelves, showers, and makeup bags that are loaded with harmful, often carcinogenic, chemicals.”
SEALS YOU CAN TRUST: EWG VERIFIED™ Complies with EWG's strict criteria (their site lists deets) for product safety and labeling.”
Environmental Working Group Tuesday launched “EWG VERIFIED: For Your Health,” a new verification program to give consumers a quick and easy way to find shampoos, makeup, toothpaste and other personal care products that don’t contain any toxic or potentially harmful chemicals.”
The good news: As more consumers stop and smell the roses, companies are creating plant-based products that lend a beautiful scent—with no secret chemicals. And although current cosmetics laws don’t require companies to be transparent about what’s in fragrance, a new verification from the Environmental Working Group (EWG) encourages brands to rise to the occasion. The "EWG Verified: For Your Health" seal leverages the EWG’s Skin Deep Cosmetics Database safety ratings and requires companies to fully disclose ingredient lists. “We are particularly happy to see the unveiling of fragrance in these standards,” says Cynthia Barstow, executive director of nonprofit Protect Our Breasts. “So many chemicals are found in that single proprietary recipe.””